Eliminate Printing Costs
How much money does your business currently spend on printing each month? each quarter? and each year? Updating print media on sintra, vinyl, foam board, and paper, can cost up to $18 per square foot every time marketing materials are updated and re-printed. Many businesses consequently face printing costs in the tens of thousands of dollars each year. Digital signage systems eliminate the need to print when creating or updating your marketing materials and will bring an end to your business’s bottomless printing costs.
Ad Based Revenue Generation
Are you a retailer? How many of your suppliers do you think will see the value in being provided with advertising space within your store’s environment? The exact same place that their customers are about to make a purchasing decision.
Are you a shopping center? How many of your tenants do you think will be interested in purchasing additional signage within high foot traffic locations and large collecting areas?
Selling advertising on your digital signage system is an extremely effective way of earning income, and making your digital signage system self sustaining. Pushpin will help you create an ad based ROI strategy that will be effective for your business.
Traditional Advertising Revenue Generation
When your current marketing has been translated into the digital signage medium, the results will be a marketing campaign which increases sales. Here are some of the marketing strategies used by Pushpin in order to increase sales and maximize ROI:
Maximize Awareness – Target specific inventory or services. Ensure that your customers are aware that a particular product or service exists. Advertise products within the same parts of your store in which they are located, or use digital signage to send customers at one end of your store, to the products they need in another.
Increased Recognition - Your customers will mentally associate brands to specific products, terms, ideas, and slogans. Digital signage networks can be used to relate your products to what customers are looking for.
Improve Product Recall - For particular needs, do your patrons currently think of your specific brand image or the redeeming qualities of your product? Many television based adds attempt to improve on customer recall, but only achieve increased awareness and recognition. Promoting products inside the same environment that customers make purchasing decisions is an extremely effective way of increasing the likelihood that customers will think of your products when making their purchasing decisions. Digital signage is a tool which makes this possible.
Brand Identification – Marketing through digital signage networks provides you with an opportunity to identify your products with the same kind of individuals who make up your customer base. Doing so within your business’s space is an extremely effective way to extend traditional marketing campaigns.
|